- Focus on customer orientation is the development basis for BRICK ARTA
- Our goal is a fast learner and a fast response organization
- Competitiveness stability of any industry depends on quality, speed, flexibility, price and overall value creation for all stakeholders
- Organizations are increasingly becoming knowledge-based
- Product life-cycle, including the formulation, design, color or packaging has been shortened
- Customers are more demanding and competition becomes more intense
- No market is not fully secure
- Market development through creating a great distribution and sales network is our pivot policy
- Past successful solutions do not necessarily solve today’s problems
- Without diagnosis and understanding the position of business it is not possible to find the right way of excellence.